Yes,
playing on words snags customers; in today’s hyper-marketing effort with time being
the window of opportunity, technology has answered the call for bigger,
brighter, new-and-improved methods for getting sales up and perpetuating the
American way; it’s called Search Engine Optimization, or SEO for those in the
business of Ecommerce. The process is
rather simple, as strategies goes. The internet runs pretty straight forward in
a logical, mathematical fashion; browsers, known as search engines, do their
looking using pretty predictable protocols when asked to retrieve
information. So the idea is to focus in
on specific words, or groups of words that attract viewers. Then, capture pages
that use those words and phrases well, and dish them up on a list in numerical frequency
as results successful in luring customer queries on a topic. In short order, like print and television
marketing had discovered, identifying sex to any product will increase sales;
from potato chips to chewing gum you can count on a scantily clad, buxom girl,
with perfect teeth leering at the potential custom to suggest having the product
would improve having the girl (change the format to a physically fit handsome guy
with his shirt off and you have the formula in toto.)
As
of May 3, 2013 there are over one billion web sites, (according to Netcraft who
has been tracking the number of web sites on the internet for many years.) Along with Netcraft’s interest in how many
web sites exist, are firms who track which ones are visited and why. Those firms count visits as ‘hits’ and they
tally up the ‘hits’ of the most popular and compare what do they have in
common? Words…they use similar words; those
firms invest heavily into software engineering to obtain their results, then
offer them, at a price of course, to marketer who wish to know what is working,
why, and how to duplicate those results with the product they represent. For instance, you might be amused to know
that the word finance, saving, and investing all come in the top one
hundred; sexy, hot, and chicks rank up
there as well.
But it’s not as
simple as just putting Sexy Shoe deodorant in your title to snag your market.
Oh no, the browsers are a little more sophisticated now than back in the
90’s. Today the browsers check for word
match in the copy on a website; ensuring for their potential customers what is
purchased isn’t junk advice. If it were
that simple, any moron can put Sexy, Chick, or Invest into a title to coupe a
victory by application. One has to
incorporate the words into sentences and paragraphs as a message for it to
really merit notice; which I just happen to have done in this blog.
Now, I’ll sit back and compare the hits to my
site verse when I use other catchy words like Goofy, Mama-jamas and Retarded
Dolphins. It’s all a question of
application and attention to detail; kind of like scoping out the girls at a
high school dance. Who will be the least
likely to turn down the advance? Sorry
to trap you with a shot of baby chickens under a heating lamp; so technically
they are hot chicks. As for investing, China is really ordering a lot of
chicken from the US and 1.6 billion mouths is a lot of hungry. Hey, those chicks are snuggly and fuzzy
warm….far more than frosty Cindy McLemore from high school. 
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